juliana celeste personal trainer

Welcome! My name is Juliana, and I’m a Certified Personal Trainer and Online Fitness & Health Coach. My philosophy towards fitness is simple: do what you love and what makes you FEEL good. You do not need to look like a fitness model to be healthy, strong, active, and enjoy fitness, but that doesn’t mean that we can’t get you closer to your aesthetic goals along the way. By empowering women to take control over their health and celebrate their non-scale victories, I help my clients look and feel better from the inside out.

Although fitness and health have been a passion of mine for over 10 years, it didn’t start out this way…

My Journey

Growing up, I was one of the first among my friends to hit puberty. My body started changing rapidly and I was left wondering why all of my friends were skin and bones while I had emerging boobs and a belly. Even though I stayed relatively active through sports teams and gym class, my unhealthy eating habits caused me to put on even more weight. With low self esteem, I dropped off from all school sports teams and avoided large social events. I tried diets like weight watchers, and calorie counting, but never made it very far (not to mention it’s not the healthiest thing in the world for a 16 year old to be counting calories). I didn’t really have a concept of what being healthy was, I just wanted to look like the other girls in my class. Looking back now, I wasn’t even overweight, and the fact of a 16 year old having such a skewed perception of her body and self worth is concerning as all hell.  More on that later…

After many failed attempts to eat “healthy” and exercise, I finally decided enough was enough. I had never been able to stick with a fitness plan for longer than 3 weeks, but I was determined to make it work this time. I was SICK of the excuses. SICK of feeling exhausted, frumpy, and lethargic.  I literally COULD NOT go on living my life the way I was. Something had to give.

before my transformation

I’m not going to lie, a huge part of me just wanted to look better in a bikini. But deep down, it was so much more than that. I had tried SO MANY TIMES (seriously, I can’t even tell you how many times) to jump into a fitness plan, and I was TIRED of failing. I was so sick of being disappointed in myself. Deep down, I wanted to prove to myself that I could do this. That I wasn’t a failure.

Over the next 3 months, I committed to working out 4-5x a week, and I lost around 20lbs. I was suddenly feeling so much more energetic and confident. The high was addictive.

And while I originally started working out to look good, my focus quickly shifted to how it made me FEEL. This shift is what allowed me to make health and fitness part of my lifestyle, and keep it that way to date. It was no longer a means to an end, but an integral part of my life, and necessary to feel healthy, strong and alive.

after my transformation

Over the years, I’ve experimented with a number of different workouts and genres of fitness – from running, to CrossFit; weight training to P90X, you name it! In fact, one of the things I love about fitness is that it’s so diverse… you can never get bored (unless you let yourself, that is)!

Even though I usually have no problem motivating myself to workout, the road hasn’t been all rainbows and unicorns. I’ve had setbacks along the way, and my weight has certainly fluctuated along with it. THIS IS NORMAL, because life happens, and I am only human. I’m not going to lie, there’s still a part of that 16 year old girl inside of me, who tells herself she’s not good enough, but I’m learning to love and accept myself no matter where I am in my journey. My goal is to spread that positivity and love to others. We are all unique and we should be embracing this, rather than fixating on how we should look, should act, should feel. We should be be embracing our non-scale victories.

So that’s it! I hope you will be able to find here some inspiration, positivity and motivation to help you live a healthier and happier life.

🌈 💪🏼💗🏋