This may feel like counter-intuitive advice coming from a graphic designer, but I wholeheartedly believe that your graphics are not the most important part of your brand.
In fact, they’re just the icing on the cake.
No matter how beautiful your graphics and designs are, ultimately if your energy is not aligned, your brand is always going to feel off.
Not just to you, but to your audience.
And I’ve personally experienced this from all angles ⬇️⬇️⬇️
My introduction into online marketing
In 2016 I started my first online business as a fitness coach.
Of course coming from a graphic design background, my visual branding was on point, however this only got me so far…
I had an entire marketing funnel set up for a free lead magnet, complete with Facebook ads that we’re converting well beyond the industry standards – in fact it was blowing my marketing coaches mind.
My Facebook ads looked sharp and were bring in leads to my email list, but ultimately were unsuccessful…
I had a Facebook group of nearly 1000 people and an email list of nearly 5000.
On the surface it looked like my business was sky-rocketing.
And yet, nobody was signing up for my paid offers.
WHY???
Quite simply because my energy was completely off.
I hadn’t done the inner work to get 111% comfortable with my authentic self. 🤭
For example:
⋗⋗⋗ Whenever I would record a video I would have to read from a script.
⋗⋗⋗ I was terrified of looking stupid and being judged.
⋗⋗⋗ I barely felt comfortable being ME with ME, nevermind in front of 1000s of people.
And of course people felt this
So this is why I can say with complete conviction that the absolute foundation of your brand and business is your relationship with yourself, and your devotion to doing your inner work.
From this place EVERYTHING shifts.
And you can start to build your business from the inside out with confidence in and love for who you are on a soul level.
From there, your visual brand gets to be a fun & divine expression of your True Essence 🧚♀️🌈✨
If you would like to go deeper into creating your unique brand that is a true expression of your Soul’s Essence, please check out my offerings or contact me to see how I can best support you.
How can I best support you?
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